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Regional & Multi-Country CEO | Entrepreneur
Advisory Board Member
Retail & Distribution | Growth • Transformation • Expansion • Operational Excellence • Value Creation
Retail & Distribution | Growth • Transformation • Expansion • Operational Excellence • Value Creation
Executive Summary
Regional & Multi-Country CEO and Entrepreneur with 25 years across Retail & Distribution, driving growth, expansion, transformation and operational performance across complex, multicultural businesses in Europe, Asia and the Middle East.
Proven experience leading large-scale, multi-country P&L operations, scaling organizations, expanding networks and markets, and translating strategy into disciplined execution across diverse business models and geographies.
My focus is on leading complex businesses, accelerating growth, strengthening operational performance and creating sustainable, long-term enterprise value.
At a Glance
25 years | Retail & Distribution
20+ years | International leadership
20+ | Countries & Markets led
25,000+ | People led
$15B+ | Revenue Responsibility*
$3B+ | P&L ownership*
Europe • Asia • Middle East
International operating experience
*Cumulative
CORPORATE LEADERSHIP
LKQ Europe
Chief Executive Officer (CEO) | Chairman
Central & Eastern Europe (CEE) & Italy
Led a multi-country automotive distribution platform across 8 markets, delivering stronger profitability, a simplified operating model, reinforced country P&L accountability and a sharper focus on core markets. Role concluded during a period of restructuring and broader strategic review at LKQ.
Feb 2025 – Jul 2026 | 1.5 years
LEROY MERLIN
Deputy Chief Executive Officer (Deputy CEO)
Russia
Held full P&L accountability for a 141-store, multi-billion-euro retail business, delivering stronger revenue and profitability, network expansion, productivity gains and accelerated eCommerce, omnichannel and supply-chain transformation.
Jan 2022 – Dec 2024 | 3 years
PUBLIC - MEDIAMARKT (now Public Group)
Chief Revenue & Operating Officer (CRO | COO)
Greece & Cyprus
Led post-merger transformation across a €0.5B+ retail platform, delivering stronger revenue and profitability, tighter execution discipline, organizational simplification and accelerated omnichannel transformation.
May 2020 – Oct 2021 | 1.5 years
TESCO
Chief Operating and Omnichannel Officer | COO
Thailand & Malaysia
Led a €3.7B retail platform across 2,000+ stores and 8,800 people, delivering stronger revenue and operational performance, improved productivity and execution discipline, and advanced omnichannel and eCommerce capabilities.
Apr 2018 – Mar 2020 | 2 years
CARREFOUR | 10.5 years
General Manager Omnichannel Retail (GM)
Middle East & Africa
Led a €0.5B regional omnichannel business with 500+ people, accelerating digital revenue growth, expanding omnichannel adoption and building scalable operating capabilities across 300+ stores.
May 2015 – Apr 2018 | 3 years
Senior Director, Merchandise & eCommerce
China
Led FMCG and Non-Food commercial activities across a substantial part of Carrefour China’s €3.7B business, delivering stronger revenue and category performance, improved productivity and accelerated eCommerce and omnichannel capabilities.
May 2012 – Apr 2015 | 3 years
Group Director, Online & Multichannel
Europe, Asia & Latin America
Led Carrefour’s global Food & Non-Food eCommerce and multichannel agenda, co-owning the eCommerce P&L and €500M+ GMV while accelerating digital growth and scaling common capabilities across international markets.
Jan 2008 – Apr 2012 | 4.5 years
ADVISORY & BOARD
INSIDER One
Global SaaS / AI Customer Engagement
Advisory Board Member
Currently supporting international growth, enterprise strategy and go-to-market development, with a focus on translating AI-enabled customer engagement into measurable business impact for large international enterprises.
Nov. 2026 – Present
ENTREPRENEURIAL VENTURES
LODING Paris | China & Hong Kong
Co-founder & CEO
Built and scaled the Master Franchise across China and Hong Kong with personal capital at risk, expanding to 8 retail stores and 11 wholesale distribution points before successfully exiting the venture.
Apr 2012 – Mar 2017
CAFC Distribution | China
Founder & CEO
Founded and scaled a technology-enabled sourcing and distribution business serving major international retailers across China, Europe and the US, before successfully exiting through its sale.
May 2004 – Dec 2007
Business Performance & Value Creation
Value Creation & Turnaround
Led transformations across complex retail and distribution platforms, combining commercial acceleration, operating-model simplification, cost discipline and execution to strengthen performance, improve profitability and create sustainable enterprise value.
Growth & International Expansion
Scaled businesses and retail networks across Europe, Asia and the Middle East, including 31 supermarket openings across MEA, 13 hypermarkets in China, 8 retail stores in Hong Kong and 50+ convenience stores across Thailand and Malaysia.
Commercial & Omnichannel Transformation
Transformed commercial strategies, customer propositions, merchandising, pricing and omnichannel models across large-scale retail businesses, connecting customer and commercial priorities with disciplined execution and measurable revenue and performance improvement.
Leadership, Scale & Governance
Regional & Multi-Country Leadership
Led complex multi-country businesses with full P&L accountability, aligning country organizations, commercial priorities and operating models across diverse markets while capturing regional synergies and adapting execution to local market realities.
Leadership at Scale
Directly led 25,000+ people cumulatively across multicultural environments, combining strategic direction, organizational alignment and accountable leadership with close engagement with customers, operations and frontline teams.
Portfolio, Board & Shareholder Partnership
Managed complex business portfolios and transformation agendas across corporate and multi-country environments, aligning strategic priorities, capital allocation, operational performance and value creation with Board and shareholder expectations.
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