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International CEO & Executive Leader
Retail • FMCG • Distribution • Transformation • Growth • Value Creation
Executive Summary
International CEO with a track record of leading growth, transformation, turnaround and operational performance across complex, multicultural businesses.
Experienced in scaling organizations, driving international expansion and translating strategy into disciplined execution across retail, FMCG and distribution.
At a Glance
25 years | Retail, FMCG & Distribution
20+ years | International leadership
25,000+ | People led
$15B+ | Revenue scale managed
Europe • Asia • Middle East
International operating experience
CORPORATE LEADERSHIP
LKQ Europe
Regional CEO & Chairman | CEE & Italy
18-month mandate: Turnaround & Growth
Feb 2025 – Jul 2026
LEROY MERLIN
Deputy CEO | Russia & Kazakhstan
Jan 2022 – Dec 2024
Public Group / MediaMarkt
COO | CRO | Greece & Cyprus
18-month mandate: Value Creation, Turnaround & Commercial Transformation
Jul 2020 – Dec 2021
TESCO
COO | EVP | Thailand & Malaysia
Feb 2018 – Jul 2020
CARREFOUR | 10 years
GM Omnichannel Retail | Middle East & Africa
Apr 2015 – Jan 2018
Senior Director, Merchandise & eCommerce | China
Apr 2012 – Apr 2015
Group Director, Online & Multichannel | Europe, Asia & Latin America
Jun 2008 – May 2012
ENTREPRENEURIAL VENTURES
LODING Paris | China & Hong Kong
Co-founder | CEO
Mar 2012 – Jun 2017
CAFC Distribution | China
Founder | CEO
May 2004 – Apr 2007
Value Creation & Turnaround
Led transformation mandates across retail and distribution, combining commercial acceleration, operating-model change, cost discipline and execution to strengthen performance and value creation.
Growth & International Expansion
Scaled businesses across Europe, Asia and the Middle East, including 31 supermarket openings in the UAE, 13 hypermarkets in China and 90 micro-format stores across Thailand and Malaysia.
Commercial & Omnichannel Transformation
Repositioned customer, merchandising, pricing and omnichannel models across large-scale retail businesses, linking strategic direction with disciplined commercial execution.
Operating Model & Execution
Converted strategy into execution across multi-country organizations, with direct accountability for large teams, store networks, commercial functions and operating performance.
Leadership at Scale
Led organizations of up to 25,000+ people in multicultural environments, combining senior stakeholder leadership with close engagement with customers, stores and frontline teams.
Portfolio & Stakeholder Leadership
Operated across corporate, shareholder and multi-country environments, aligning strategic priorities, transformation agendas and operational delivery across complex businesses.
EDUCATION & EXECUTIVE DEVELOPMENT
HEC Paris
Executive MBA
MIT
Professional Education
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